But, a message that works well one moment will often fail to work the next.
Take a great brand like Ford or Coca-cola as an example. Do they ever settle on a single message? Nope. They're masters of reinvention.
Classic brands only stay classic through a constant process of reaching out to their customers--finding new ways to speak to them.
Make your brand a classic.
Whether you're a national tyre distributor, or a boutique coffee house, never settle. Always innovate; search out fresh new ways to tell the story of your brand.
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