It’s a fact that search engines value sites that regularly contribute new and useful content to the web. So having a company blog is an excellent way to improve your page rankings and get seen by more people.
And ultimately that translates to more business and a healthier bottom line.
By providing content that is relevant to your audience, you can gain greater credibility and build relationships more quickly.
And here’s the big point: a company blog is an ideal place to give away free information, tips, and ideas that will be useful to your customers.
By providing a little expert guidance for free you can showcase your expertise, and customers will trust and value your brand.
Doing this can transform your website from a mere portal for doing business, to a valuable resource for people. That’s something both search engines and customers will appreciate.
What’s nice about this approach is that it’s not sales. It’s more like meeting your future customers outside of work for a drink and a chat.
But it can be daunting to produce content on a regular basis, especially if you’re a company without an in-house writer.
It can be difficult to know what to write about and how to make it interesting and helpful.
But it’s not impossible. If you have someone in house who can do it, go for it. Get started today.
If not, consider hiring a pro—someone whose sole job it is to produce regular content for your business.
I can help. Click here to find out how.