But writing adverts happens on a much smaller scale, too. For example: a local retailer wants to put an advert on the radio for Christmas.
He goes to a copywriter to write the advert. The writer wracks his brains, and knocks out a brilliant script two days earlier than promised. The retailer sells a thousand extra turkeys and his wife finds him more attractive.
Bada Bing. There you have it: another instance of true blue copywriting.
But the term copywriting has come to be used for writing marketing materials, not just adverts.
These include: brochures, sales letters, promotional copy, catalogues, direct mail, web copy, even business blogs and social media posts.
But, what do you mean? The term copywriter doesn’t technically describe what people calling themselves copywriters actually do?
Not always. Many copywriters, me included, don’t only write adverts. We write marketing and promotional materials of all kinds. The term copywriter is just shorthand for what we do.
It’s handy, so we use it.
Here’s a new definition of a copywriter: a person who knows how to write the words that make your businesss more money.
That's what I do.
Click here to see how I can help you.