Look at it this way. You're not just selling a product. You're selling a solution to a problem- one that your prospects need.
So help them make the purchase. When you post materials to your prospects, don’t just give them product information, facts and statistics. Give them reasons to buy.
Guide them through exactly how and why you can help them.
Do the heavy lifting for them. Turn facts and figures into a case- that you can make their lives easier.
They’ll appreciate it.
Here’s how you do it: with a really good sales letter.
It’s the perfect medium to connect all the dots for your prospects and show them why they should buy from you, and how it will solve a problem for them.
But why do I need a sales letter? Why not just use a brochure?
A brochure is a useful tool. It contains product features. It answers questions, and outlines benefits.
It uses bullet points, so it’s handy to read at a glance. It may give detailed technical information that the prospect will need to make the purchase.
But nowhere does it make a case. It doesn’t speak directly to the prospect.
It doesn’t spell out why he or she should buy. It can’t. That’s not its purpose.
But that’s exactly what a good sales letter can do.
Great. Just give me the bullet points.
Here's what the sales letter does:
- It synthesizes information for customers, and helps them make a purchase.
- It increases the effectiveness of brochures and other marketing tools.
- It supports sales staff- often giving them a new perspective on the products they sell.
- It’s conversational and friendly, but also direct, and includes a call to action.
- It works business to business and business to customer.
- It's useful as a stand-alone marketing tool, or combined with brochures and flyers.
Oh, yeah? Well, we’ve used sales letters before and the results weren’t so great.
Often, someone inside a company will write them. They’ll do it in a hurry because they’ve got other things to do. They’ve got sales targets to meet and they don’t have the time to invest.
Or the person might have been a great salesperson, but not that great a writer.
Sometimes, the person who wrote it just didn't spend enough time. They may not have understood how useful a tool it could be.
Okay, so why should you write our sales letters? What’s so great about you?
I know how to take facts and information and turn them into sales messages that will stick with people and influence them.
I won’t just sit down and write a sales letter. First, I’ll research your company and your competitors. I’ll dig down and discover all the reasons why your prospects should buy from you.
I’ll review your marketing materials and we’ll have a productive discussion about your company, your products and services.
Then, I’ll write the sales letter.
Shucks, that doesn’t sound too cheap?
It isn’t. Good work isn’t ever going to be. But I can promise it will pay for itself very quickly and many times over.
Okay, great. I'm in. So what do I do now?
Contact me today
Causeway copywriting serves clients in Counties Londonderry, Antrim, Armagh, Down, Fermanagh and Tyrone. Whether you’re in Belfast, Ballymena, Derry, Dungannon, Lisburn, Newry, Bangor or Newtownabbey contact us today.