They work business to business, or business to customer.
The right sales letter tells a customer or prospect you’ve thought this thing through--that you know who they are and why they’re worth the effort.
And the sales letter is honest. They know you're a business. You know they're a potential customer. And you get to pitch them your offer in a conversational tone.
You can build a case for your product or service--without mouse clicks and pixelated birds and character limits being thrown into the mix.
It's decidedly low-tech.
It doesn't involve the latest social media craze, 'PintoTwittaFaceOBox'.
It's old school.
But, this kind off-line marketing is incredibly effective. Ask any seasoned sales veteran, and he or she will tell you.
The sales letter is personal. It has the power to tell a story and build a case for your product.
And very few businesses are using them effectively.
As the saying goes, 'when everyone else zigs, you zag.' Take advantage of the opportunity.
Reach customers in a bold, direct way. Don't chirp at them, or email blast them, or drop a thousand virtual leaflets from the sky, Go old school. Zag.
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