If you went to a restaurant and the host seated you at a sticky table, how likely would you be to order a bottle of their best red and the most expensive steak on the menu?
Would you order at all?
If you were on a first date and the person looking across from you had a persistent hacking cough, would you go in for a kiss at the end of the night?
Or would you look at your watch and suddenly remember that early morning meeting?
Don’t feel bad. It’s perfectly normal to make value judgments based on appearances. There’s a reason we behave this way, too, and it’s down to science.
The simple truth is, as human beings, we make an unconscious and automatic association between beauty and health— between how something is presented and how ‘good’ it is likely to be.
In other words, it’s hardwired in our brains.
That’s great news for people with shiny hair and pearly white teeth. But here’s a little secret: it can be great news for your business, too.
With the right words— the right presentation— you can make your business a thing of beauty— and a great success.
Click here to find out more.